PPC stands for pay per click. It is an internet marketing tool. PPC is using for saleing your product through on line. This tool will track your all details like how much you have to pay, where should you want to sale your product, what is budget , etc. Google & Microsoft these two company's are providing PPC tools. Google Providing Google ad-ward tool.
Source: http://www.v7n.com/forums/seo-forum/325296-what-ppc.html
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